NewAtoms is the official online store of ShftX Tech Private Limited. Buy AILKIN, Basesailor, OHONESTY, QIBOX, Unbreakcable, OFUCA, Romitaz and more, direct from the company that makes them.
Operating since 2021
Incorporated in 2024 as ShftX Tech Private Limited, New Delhi.
NewAtoms is the direct-to-consumer store owned and run by ShftX Tech Private Limited, a New Delhi consumer electronics company. ShftX builds its own brands, each made for a specific need, price point and category, and NewAtoms is where you can buy all of them in one place.
Instead of searching across marketplaces, you'll find all 500+ products — mobile accessories, power and charging, home furnishing, personal wellness and more — straight from the brands.
Every ShftX brand, one checkout, one registered company behind it.
Make every ShftX product easy to discover and buy — genuine, brand-direct, and fairly priced for every household.
Become India's go-to store for everyday electronics and home essentials, bought straight from the brands that make them.
The full ShftX catalogue in one place, products developed in-house, and a Delhi team handling every order and support query.
What you get when you buy from the store run by the brands themselves.
Every product is sold by ShftX Tech Private Limited, the company that develops and sources it. No third-party resellers in between.
Pay a ₹150 advance online to confirm your order and the balance in cash on delivery. Secure checkout by Shiprocket Fastrr.
OFUCA cables carry lab-certified quality and full compliance certifications. Unbreakcable cables are built for durability.
Registered with the Ministry of Corporate Affairs (CIN U47912DL2024PTC438266), with a team in New Delhi on email and phone.
The catalogue, the brands and the reach behind the store.
Each brand is purpose-built for a specific customer and category, and every one is sold on NewAtoms.
Premium mobile chargers and power accessories designed for power users who demand reliability and speed.
Shop AILKINHome furnishing and bedding essentials — pillows, comforters, mattress protectors and more, made for better sleep and everyday comfort.
Shop BasesailorConsumer electronics accessories with a unique free Annual Maintenance Contract differentiator — honesty built in.
Shop OHONESTYPersonal massagers and wellness products for modern self-care — premium feel at accessible price points.
Shop QIBOXMilitary-grade charging cables that live up to their name — built for durability and engineered to last.
Shop UnbreakcableHigh-performance USB-C and Lightning cables with lab-certified quality and full compliance certifications.
Shop OFUCAFast-moving consumer electronics optimised for your premium smartphones which are built for the impulse buy moment.
Shop RomitazShftX keeps launching new brands in emerging categories and adds them to NewAtoms as they launch.
Browse all products500+ products across 12 categories — everything your home and your devices need, in one marketplace.
NewAtoms carries the complete catalogue. ShftX brands are also sold on India's leading e-commerce and quick commerce platforms.
NewAtoms is owned and operated by ShftX Tech Private Limited, a New Delhi company that has been building and selling consumer electronics brands since 2021. ShftX handles product development, quality checks, warehousing and customer support for every order placed here.
NewAtoms is owned and operated by ShftX Tech Private Limited (CIN U47912DL2024PTC438266), a consumer electronics company registered in New Delhi, India.
Yes. NewAtoms is the official online store of the ShftX brands. Every product is sold directly by ShftX Tech Private Limited, the company that develops and sources it, with no third-party resellers.
AILKIN, Basesailor, OHONESTY, QIBOX, Unbreakcable, OFUCA, Romitaz and other ShftX brands — over 500 products across mobile accessories, power and charging, home furnishing, personal wellness and more.
Yes, through partial cash on delivery: you pay a ₹150 advance online to confirm the order and pay the balance in cash when it is delivered.
ShftX brands are also sold on Amazon India, Flipkart, Blinkit, Zepto, Swiggy Instamart, CRED, PopClub and Myntra.
Email info@newatoms.com or call +91 99585 75755. Registered address: ShftX Tech Private Limited, Mahavir Enclave, Palam, Dwarka, New Delhi 110045.
We're building the simplest way to shop the entire ShftX ecosystem — one product, one customer, one order at a time.
Customer, brand partner, supplier, investor, or talented professional — we'd love to hear from you. Our team gets back within 24 hours.
ShftX Tech Private Limited
Mahavir Enclave, Palam, Dwarka
New Delhi — 110045
CIN: U47912DL2024PTC438266
NewAtoms is a brand of ShftX Tech Private Limited, a registered company under the Ministry of Corporate Affairs, Government of India.
